What is a back link? If you have ever worked on your own blog or website, then you are probably familiar with the term. However, with all of the buzz around SEO (search engine optimization), back links have taken on a somewhat esoteric and confusing tone. In this post, I want to explore what back… [Read More]
The “Guest Post”: A Deceptive Advertising Trick
The role of advertising on the Internet is changing. With the rising power of Google and the role of links in determining placement in the search results, a growing number of companies are seeking to buy their way up the rankings by purchasing links on other websites. The problem with purchasing links in order to… [Read More]