An online sales platform says the numbers of people searching for wedding dresses and presents is soaring as growing numbers turn to online retailers to find the perfect wedding gift.
However, for those who are looking for wedding dresses, London offers a great range of boutiques which have experienced staff to deliver the bride’s dream wedding dress.
This won’t stop a 33% surge in the numbers of people looking for wedding presents and everything wedding related online.
This means that growing numbers are looking for wedding dresses, bridesmaid’s dresses and lingerie including usher outfits and engagement rings from their online experience.
There are many reasons for this including the lack of time to visit a wedding boutique.
That’s a shame since there are some great wedding dresses available in London shops and visiting them is part of the enjoyment of preparing for a bride’s big day.
It’s also good to see that brides need to try on dresses to find a suitable gown and they would be hard pushed to visit an online wedding dress retailer with their party of supporting friends and family.
In addition, when looking for wedding dresses, London offers other attractions to help make a specific visit more enjoyable with excellent restaurants and even a trip to the theatre.
However, online wedding retailers are starting to appreciate that there is a growing demand for wedding dresses and are trying to improve their offering with some big fashion names and they are trying to offer incentives for using their online store.
This growth in the search for wedding dresses from online retailers also creates more problems for brides since their wedding dress will probably need various alterations and the best way of finding a great dress is to visit a boutique and be measured up properly. The alternative is to send a dress back to an online retailer in the hope it can be fixed in time for their big day.
It’s understandable for the UK’s wedding industry that there is a demand for online retailers to supply accessories and there is undoubtedly a demand for off-the-peg wedding outfits.
However, there’s no doubt that when a bride is looking for a specific style in wedding dresses, London offers the variety of outlets that will deliver traditional, vintage and unusual wedding dress fashions helped by experienced and knowledgeable staff – none of these advantages are available with online retailers, for instance.
