Company websites influence consumers and generate sales because more than 80% of consumers conduct online research before making purchases. Although essential, establishing a website is insufficient. Business owners must compete with more than 1.8 billion websites accessible through the internet and implement strategies to increase their online profile.
For companies to capitalize on their internet presence, consumers must be able to locate their website. To generate traffic, companies must increase their domain authority (DA) score. A DA score determines how high your site ranks when someone performs a relevant search on a web browser. The first page of search engine results features sites with the highest DA scores. Raising your site’s DA score involves using established search engine optimization (SEO) marketing strategies to generate backlinks to your website. Learning to run a backlink analysis is an effective way to identify weaknesses in your company’s SEO marketing strategies and determine how to improve your site’s DA score.
What are backlinks and why do they matter?
Backlinks, also known as inbound links, are external links to your website. Backlinks may appear in online news articles or on websites, forums, social media sites, and blog posts.
Backlinks can direct traffic to your website. The most effective backlinks to your site are from reputable, relevant sources. For example, if you run a wool shop, a backlink from a knitting supply company would be more likely to generate traffic interested in your products than a backlink from a plumbing company.
How to run a backlink analysis.
Use a free backlink analysis checker to locate backlinks to your website. Pull up the backlink checker and enter your website’s address into the tool. The tool will automatically generate a list of all backlinks to your website and provide data about each backlink. The data includes the name of the site hosting the backlink, the anchor text used for the link, and its domain ranking.
The backlink checker determines how many good backlinks your site has and how many spam backlinks or bad links affect your site. You can use this information to identify bad backlinks and take steps to have them removed. You can also use the information provided to identify sites with good profiles and pursue adding additional backlinks from those sites.
The tool will also verify your site’s DA score, the number of keywords your site has, how many organic visitors your site receives each month, and your site’s biggest competitors.
What is a good backlink?
Good backlinks are links from relevant websites. Sites with higher DA scores are considered credible. Web browsers infer that established industry sites would only link to other credible sites. Consequently, sites with backlinks from established, related sites with a good DA score are the most effective backlinks and will raise your site’s DA score.
What is a bad backlink?
When web browsers assign DA scores, they consider several factors, including the number of relevant backlinks to your site. They also consider your site’s bounce rate. This refers to people who visit your site and promptly leave without engaging with any content. A high bounce rate will lower your site’s DA score.
How can you generate good inbound links?
Make sure you have a link to your website on all your social media accounts. This is a simple way of generating backlinks. You can create a post with a link to your website and require people to share the post to enter a contest. You can check the number of backlinks through helpful link-building options like Google Webmaster Tools.
How can you remove bad links?
Once you’ve determined your site has bad backlinks, you must take steps to remove or disavow those backlinks. You can contact the website owner with the bad backlinks and ask them to remove the links. If you can’t identify the owner or if the website doesn’t comply with your request, you can use Google’s disavow tool to report the link. Once you’ve disavowed the link, the link will not be considered when determining your site’s DA score. Good links matter for your backlink portfolio, as does the total number of links.