Many businesses divide their target audience into groups to better suit specific customer’s needs. This division is typically done in segments, being demographic, geographic, behavioral, and psychographic segmentation. All this is done in the hopes of improving products and services that customers are interested in, which they will hopefully purchase. This begs the question: what… [Read More]

Growth is almost always a good thing. Successful companies need to grow in order to fulfill their potential, attract new customers, and promote ambitious employees. However, growth does present particular challenges for business leaders. In fact, running a rapidly growing department can be both stressful and demanding. On the plus side, though, managing an expansion… [Read More]