PageRank? mozRank? What are these things?
PageRank and mozRank are both simply a number ranking system that reveal a website’s authority and popularity on the world wide web. They do this by looking at a website’s backlinks, among other things. These systems are run by Google and SEOMoz, respectively, and they rank your website on a logarithmic scale of 0 to 10; think of them as a Richter scale for websites.
These numbers are very popular among webmasters and bloggers to compare and rank different blogs and websites. The problem, however, is that PageRank seems to have been fading away over the last year or so. Read on to find out more.
Google is abandoning PageRank
If you are involved in blogging or website design, chances are you have heard of Google’s PageRank algorithm. This is a very important number that is used in blog ranking systems and has wide important on many aspects of blogging, up to and including selling your blog to a third party.
The problem with PageRank is that it has been slowly fading away since more than a year ago. Google has repeatedly said that PageRank should not be taken too seriously by webmasters and others, and they have since removed PageRank from their Webmaster Tools. While they currently allow people to view an “external” PageRank through their toolbar and through third-party websites, this external ranking is not updated very often and does not reflect the true PageRank at all; in fact, nobody really knows how Google determines rankings since they keep those details a secret.
Nonetheless, a lot of people still place a lot of value on a simple website ranking measure, like PageRank. This is unfairly punishing newer blogs such as myself, since the last public PageRank update was made nearly a year ago, when I didn’t exist. Am I being dissed by Google? I don’t think so, but to some people, it might seem that way.
The gaping hole left by the fading away of PageRank is starting to be filled. Enter mozRank, an alternative ranking system by SEOMoz. This is a ranking system that fills the same shoes as PageRank and also ranks websites on a logarithmic scale of 0 to 10, but it is run by a different company. It is also updated much more frequently.
How can mozRank help you? If you run a new website, chances are you are being unfairly punished due to your PageRank of 0. mozRank offers you an alternative ranking system that is updated much more often, and more and more scoring systems are starting to include mozRank. The Yakezie network, a group of highly respectable and motivated personal finance bloggers, is now including mozRank in its ranking. This is great for younger personal finance blogs that are being unfairly penalized in these ranking systems due to the lack of any recent PageRank updates.
How do I check my mozRank?
You can check your mozRank by heading over to Website Grader or Blog Grader. The first will give you a score between 0 and 10 while the second is accurate to two decimal points. Both of these sites also offer a lot of helpful tips to help you optimize your website and blog, and they don’t cost anything to use, so I highly recommend passing by these sites and evaluating your site to see where you stand, and where you can improve.
Here are some interesting posts on mozRank around the web. If you would like to be included on this list, just let me know (the list will be capped at 15 posts).
- MozRank – The Preferred Ranking System (Budgeting in the Fun Stuff)
- MOZrank vs. PageRank- What Is The Better Way To Measure The Value Of A Website? (Everyday Tips and Thoughts)
- Goodbye PageRank, hello mozRank (Raven)
- Page Rank Schmage Rank (Buy Like Buffett)
- MozRank: The Reliable Alternative to PageRank (Faithful With A Few)
- The Death of Google PageRank (Saving Money Today)
- mozRank Is The New PageRank (Money Green Life)
- Mozrank, Competition & Links (Barb Friedberg Personal Finance)
- Move over PageRank, mozRank is here! (Lindsay Blogs)
- Bye Bye Google Page Rank – Hello mozRank! (Simply Stacie)
- mozRank – finally an alternative to Google Page Rank! (Sweep Tight)
- How Google Violates its Own Corporate Philosophy and How it Hurts the Little Guy (The College Investor)
So, reader, are you also being unfairly punished due to a lack of PageRank updates? If you are, there’s one way you can help change things: publicize alternatives! The blogging community has put all of its eggs in one basket for too long, and it is good to have alternatives. Google might decide to pull PageRank completely one day, or something else might change. Why depend solely on them? Let me know what you think about PageRank and mozRank in the comments!