“This offer is available TODAY only; you’d better hurry while it lasts!”
“Normally I would charge much higher than this, but for you only, I’m making you a special offer that you can’t refuse.”
“You would be stupid to turn down such a good deal.”
Do these slogans sound familiar to you? If so, then you might have been the victim of high-pressure marketing tactics.
Source: http://www.flickr.com/photos/19328387@N00/2824160943
In my post about expected value, I talked about how it’s important to have strong emotions for those goals which are important to you; getting emotional about them imprints them on your brain, and drives you toward achieving your goals. When you direct your emotions under your own control, they can help serve you very effectively.
On the other hand, our emotions are also susceptible to influence by others. We are influenced all the time by the events that happen around us, by our family, our friends, and by our work. We can also be influenced by salespersons and brokers. These people are often quite skilled in developing trust and confidence in the people they deal with, and they use several skills to achieve this, such as manipulating your sense of fear & greed, establishing a position of authority, and using eye contact and touch to further manipulate your behavior.
The usual suspects:
- Car salesmen
- Real estate agents
- Mortgage brokers
- Timeshare brokers
- Financial planners
As usual, the wise approach is to look at the fundamentals, so keep the following things in mind when dealing with these people:
- What kind of reaction are they trying to elicit in me?
- What kind of benefit will they receive?
- Are their interests aligned with my own?
Remember to take your time and look at the fundamentals before committing to any big decisions. If the deal really is that great, then why would the salesperson have to try so hard to sell it? In the end, examine the fundamentals, look at the numbers, and, just like with women in the bedroom, make sure the salesperson understands that no means no.
Even though it’s April Fool’s Day, remember the above guidelines, and don’t be afraid to say no if it doesn’t feel right.
Related posts:
Yes, I am all too familiar with this scheming tactic. I do have to admit though, these schemers are good at what they do, I nearly got fooled a couple of times and almost gave in, but my rationality quickly kicked in, and thank god on time because once you’re hooked, you’re (pardon my French) *fudged*.
[...] #3 Kevin at Invest it wisely reminds us not to get fooled by high pressure marketing tactics. [...]
@Anne
Remember a certain time in Phuket…
I love it! I have grown to really watch out for this type of advertising. And how true is this in Internet Marketing? “Act NOW or you will never see this web page again!” or I am only going to “allow” the first 10 people into this course.
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